Diary of a Market Hacker

E-Commerce Success Checklist - Part 2

May 9, 2008 – 4:48 pm
In the first part of this series I discussed getting started and briefly covered identifying your search terms, considering your customers, the page and various things that need to be in order before your pull the trigger on driving traffic to your site. ** For those of you being Zenned (Zen Cart users) I would really appreciate feed back on the Zen Cart modules I've mentioned and any others that effect the way customers interact with your site. See the Top ten customer facing Zen Cart modules post to submit your feed back. So, you have a search term list, you've gone through the checkout process, identified problem areas and done everything in your power to make the entire process as smooth and stress free and non-work-like as possible. A word of warning! Underestimating the importance of this step is very easy, especially for folks that are new to e-commerce. Your products ...

Posted in zen cart, Affecting Conversion Rate | 1 Comment »

Top ten Customer Facing Zen Cart mods.

May 9, 2008 – 3:02 pm
Hi folks, I'd like to hear from ZenCart users new and old about your favourite customer facing Zen Cart modules and your experiences in how your customers appeared to react to them. These are the key questions to answer: How did the module help your customers? What did you hope to gain by using the module? Did it meet your expectations? Do you think it made you more money? Did it increase your sales or conversion rate?

Posted in Search Marketing Perspective | 2 Comments »

E-commerce Success Check list.

May 1, 2008 – 6:40 pm
So, you've started an on-line store and now you're wondering how to fit all the pieces of the marketing puzzle together. After all, you do need to sell something right? Seriously, it's not all about how pretty and how absolutely fabulous your site [in your opinion] looks. Here's something important for you to absorb, the people visiting your site don't care ...AT ALL about you or your site. They want want they want. This series of posts will cover, for the most part ;) , what I do, to launch a new e-commerce site. It includes specific tips and recommendation and some more complicated SEO and conversion related bits for those that want to step up their game. Really, this is more of a semi-e-book-pamphlet-white-paper-thing than a checklist. enjoy! You have two goals 1. Get the right people to your site. 2. Convince ...

Posted in zen cart, Affecting Conversion Rate | No Comments »

Google FUD and the real world

May 1, 2008 – 4:46 pm
If you've been around SEO and Internet business for a while you probably realized that Google seems to spin everything it hands to the webmaster community. The webmaster community is happy to eat it up and mindlessly obey. nofollow, paid links, expired domains, etc are topics d'jour. Yes, you need to know what Google is saying but reading between the lines is also pretty darn important. Understanding what they want is simple and will guide you toward providing it and keeping them happy with your site. Understanding how to "palm" what's really going on is how you actually compete in the real world. SEO is like any other industry with a hierarchy of players. There are basic steps and education that everyone learns over time and than there are folks that stay on top no matter what, in any industry. The latter do not obey the maxims set forth by ...

Posted in Google | No Comments »