Archive for the ‘Search Marketing Perspective’ Category
Wednesday, September 12th, 2007
Building a site and the search landscape around it is time consuming and often boring work. It's the pay-off down the road that motivates search marketers to put in the hours.
Sometimes it all comes crashing down for one reason or another. Perhaps Google changed something algorithmically or decided ...
Posted in Search Marketing Perspective | 1 Comment »
Monday, September 3rd, 2007
I have a client with a particular product that, while good at addressing specific needs, does not appear to please some online reviewers.
In the beginning....
We had generated some pretty good (top 5) search results rather quickly for a few moderately competitive and highly targeted terms. Conversion rate was not stellar ...
Posted in Search Marketing Perspective | No Comments »
Monday, September 3rd, 2007
Tonight I cracked the mental whip as I found myself drifting from one task to another. I had been stumbling link partner sites and building on social networks for a client when I realized my mind was really trying to find something more interesting. There are uncountable ...
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