Archive for the ‘Search Marketing Perspective’ Category
Friday, February 20th, 2009
A friend asked me about link building systems. Specifically, he wanted to know if the email he got from an SEO firm for link building was "fooling Google".
I want to make sure you understand that this technique is considered "black hat" by some and Google too. If Google were to ...
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Monday, February 9th, 2009
Recently a new client was referred to me. He was having a difficult time getting his site to rank after taking over the site from the previous owner and having the rankings drop significantly. We discovered several problems that made his situation what it is. That is, hopeless until the ...
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Friday, January 30th, 2009
A friend of mine recently asked this very question. He had been given a "Search Engine Optimization Process Summary" (impressive huh!) from an SEO company. The summary included information about competitor sites and text on these sites home pages. The report was a mix of partially useful information and, in ...
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Monday, May 12th, 2008
It's been said before. "Banners don't work anymore"
I partially agree. Banners don't work effectively enough for most e-com companies to make them profitable. As a sole means of creating product awareness they may be a waste of time. Right now, the most effective means of building lasting ...
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