Diary of a Market Hacker

Automation helps you move forward

On Monday I released “Genius Marketing”. It’s an application services that will automate bidding on Yahoo and Google pay per click ads by adgroup. No, this is not another bid for position program. The Bid Master component of the application performs cost-per-sale based analysis on every term in an adgroup and calculates the correct bid that will, given regular update intervals, achieve the desired cost per sale for the product targetted by the adgroup. …very cool. You can get a free cost per sale bid calculator here

For me, this app is a life saver. My plan was to free up the time I spend managing bids so I can focus on SEO and conversion rate more. Over Christmas I applied the formulas used in the automation to manaully manage a set of terms that regularly convert. By applying the same formulas to each term 3 times per week I hit my cost per sale targets for those terms for December. The best part of this is that all I did was repeat the pattern everytime and it just worked. The next step was to automate.

I know this looks like a shameless self promotion. Maybe it is…. But, I’m excited and I don’t see any harm in sharing that excitement.

-Jeremy