Diary of a Market Hacker

Review of the latest MarketingSherpa Landing Page Handbook

Carol Meinhart from Marketing Sherpa emailed me Monday morning to let me know that they’ve released the new, updated and expanded Landing Page Handbook. I read the previous handbook cover to cover a while back and cannot explain in this primer how valuable this knowledge is. My fresh new copy is on its way and I’ll create a full review after I’ve read it. However, Be warned, I probably will not have the review up until mid season and you will not be able to apply what you learn until after that if you wait. If you want to have a mind blowing holiday shopping season buy the Handbook now, read it carefully and get cracking!

5-1-08

…OK, I’m back after a very long away period. The Marketing Sherpa Landing Page Handbook is worth your time but be warned it contains stats that you may not find relevant. I for instance don’t care what most of my piers are doing to the nearest thousandth. My favourite parts of this book are the lists of tips and guidelines, the before and after landing page examples with conversion rates and the eye tracking heat maps. When I initially purchased this books a couple of years ago (previous version) it quickly made up the cost after we applied what was learned. For straight up bang for your buck, the Marketing Sherpa Landing Page Handbook is hard to beat.

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Stay Focused,

Jeremy Brooks