Archive for September, 2007
Wednesday, September 12th, 2007
Building a site and the search landscape around it is time consuming and often boring work. It's the pay-off down the road that motivates search marketers to put in the hours.
Sometimes it all comes crashing down for one reason or another. Perhaps Google changed something algorithmically or decided ...
Posted in Search Marketing Perspective | 1 Comment »
Wednesday, September 12th, 2007
I recently started using clickheat to get a better view of what folks are doing on the pages I manage. So far I'm using this cool open source click tracking software on 4 sites serving about 1500-2000 uniques per day. It only took a few minutes to install ...
Posted in Affecting Conversion Rate | 3 Comments »
Monday, September 3rd, 2007
I have a client with a particular product that, while good at addressing specific needs, does not appear to please some online reviewers.
In the beginning....
We had generated some pretty good (top 5) search results rather quickly for a few moderately competitive and highly targeted terms. Conversion rate was not stellar ...
Posted in Search Marketing Perspective | No Comments »
Monday, September 3rd, 2007
Does your site have a plethora of inbound links right now? If so, you might want to work a little social magic for those friendly folk by stumbling them.
huh? Stumbleupon.com is a social networking site that has a clever way of grouping and organizing sites that it's ...
Posted in Qualified Traffic | 1 Comment »
