Archive for September, 2007
Thursday, September 27th, 2007
Something is missing in the nofollow hoopla... it just doesn't smell right.
Assuming that you believe Google is being forthright about what they actually do with nofollow you're sure to conclude that as its use proliferates and we have nofollow abuse it'll become as useful as the meta description tag. ...
Posted in Google | No Comments »
Friday, September 21st, 2007
Google drives the plurality of traffic and sales to all of my sites. This is probably no surprise to most of you. Had you asked me if that was cool with me a few weeks ago, I'd have told you that it's fine since I can focus equal ...
Posted in Search Marketing Perspective | No Comments »
Friday, September 14th, 2007
Conventional wisdom tells CEO's and VP's of sales that more traffic equals more sales. In my experience, this is how they approach an online sales. As usual, reality is not so simple. The principals of presenting value and aligning your offer with what the customer is seeking ...
Posted in Affecting Conversion Rate | 3 Comments »
Friday, September 14th, 2007
A/B testing is a simple way to test versions of a web page against one another. For instance, you could test button text on your "add to cart" button against "buy now". A/B testing is accessible to most small e-commerce companies in the form of free ...
Posted in Affecting Conversion Rate | 1 Comment »
